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2.7 Filter and compare data in reports in Google Analytics – Analytics Academy on Skillshop [Video].

By Google Analytics

Google Analytics. (2023, August 28). 2.7 Filter and compare data in reports in Google Analytics – Analytics Academy on Skillshop [Video]. YouTube. https://youtu.be/PDPkXKGRaZM

Part of official curriculum, this video demonstrates practical application of filtering and comparison tools within the GA4 interface. The tutorial walks users through isolating data subsets and comparing audience segments. These skills are fundamental for analysts answering business questions regarding user behavior. The video provides tips for avoiding common analysis pitfalls. This source is a key component for achieving proficiency in the industry's most widely used analytics platform.