2025 global social media trends report.

HubSpot & Masters in Marketing. (2025). 2025 global social media trends report. https://www.hubspot.com/marketing-statistics

This research report offers a deep dive into statistical trends defining the industry in 2025. It utilizes surveys to identify effective tactics and emerging technologies like generative AI in content creation. The report explores themes such as "social search" as a replacement for traditional engines. This source provides a benchmark for organizations to compare performance. It offers data for internal reporting and planning for a data-driven marketing department seeking optimized presence.