AI-driven customer segmentation: a step-by-step guide.
By Raoult, H.
Raoult, H. (2024, November 21). AI-driven customer segmentation: a step-by-step guide. Revenue Marketing Alliance.
This blog post provides a step-by-step guide on how businesses can move beyond traditional demographic segmentation to more sophisticated, Artificial Intelligence-driven approaches. Raoult explains how machine learning algorithms can process behavioral data to create dynamic segments that evolve in real-time. The guide outlines necessary stages including data collection and model training. The author also discusses the importance of continuous testing of AI models to ensure segments remain actionable.