AI in business intelligence: Top use cases you need to know.
By Chu, U.
Chu, U. (2025, July 5). AI in business intelligence: Top use cases you need to know. SmartDev. https://smartdev.com/blog/ai-in-business-intelligence-top-use-cases-you-need-to-know
Chu (2025) explores the transformative role of Artificial Intelligence in modern business intelligence (BI) systems, highlighting the most impactful use cases for contemporary organizations. The article explains how Artificial Intelligence enhances traditional BI by automating data preparation, enabling natural language processing for easier querying, and providing advanced predictive capabilities. Use cases discussed include automated anomaly detection to prevent fraud, sentiment analysis for customer service improvement, and predictive lead scoring for sales teams. Chu emphasizes that Artificial Intelligence allows businesses to move beyond retrospective reporting toward proactive, real-time insights. The post also addresses the accessibility of Artificial Intelligence-powered tools, noting that they empower non-technical users to perform complex data analysis without specialized data science training. By integrating machine learning algorithms into the BI workflow, companies can process larger volumes of data with higher accuracy, leading to more efficient operations and more targeted marketing strategies in a fast-paced digital economy.