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AI in marketing.

By Flinders, M., Hayes, M., & Downie, A.

Flinders, M., Hayes, M., & Downie, A. (2025, March 10). AI in marketing. IBM Think. https://www.ibm.com/think/topics/ai-in-marketing

This article from IBM Think explores the transformative impact of AI on the modern marketing landscape. The authors detail how machine learning algorithms enable hyper-personalization by predicting purchasing behaviors. Discussion covers applications including content generation and programmatic advertising. Marketers can optimize campaigns in real-time, improving Engagement and conversion rates. The piece also addresses ethical considerations such as data privacy and algorithmic bias.