Digital marketing analytics: the beginner’s guide to data-driven marketing success.
By Lubowicka, K., Idziak, M., & Socha, P.
Lubowicka, K., Idziak, M., & Socha, P. (2024, March 28). Digital marketing analytics: the beginner’s guide to data-driven marketing success. Piwik PRO.
This introductory guide serves as a foundational text for individuals entering the field of analytics. The authors provide an overview of tools required to track user behavior while maintaining a focus on privacy and compliance. The guide covers essential topics such as attribution models and first-party data. The authors emphasize the ethical implications of data collection. It serves as a practical resource for small businesses looking to professionalize their measurement capabilities.