Skip to content
English - United States
  • There are no suggestions because the search field is empty.

Digital marketing metrics and ROI analysis: Evaluating effectiveness and value.

By Sampath, L.

Sampath, L. (2024). Digital marketing metrics and ROI analysis: Evaluating effectiveness and value. Quest Journals, Journal of Research in Business and Management, 12(8), 64–68. https://doi.org/10.35629/3002-12086468

 This scholarly article examines the role of data-driven metrics in assessing ROI for digital marketing. Sampath explores how businesses utilize KPIs to bridge marketing activities and financial outcomes. The research highlights the challenges of attribution in multi-channel environments and suggests frameworks for accurate evaluation. By analyzing tools, the author demonstrates how quantitative data inform strategic shifts. This peer-reviewed source provides a theoretical foundation for marketing quantification.