Digital marketing strategy: How to structure a plan for 2025.

Smart Insights. (2025). Digital marketing strategy: How to structure a plan for 2025. https://www.smartinsights.com/digital-marketing-strategy/

 This forward-looking guide outlines the essential components for constructing a digital marketing plan tailored for the year 2025. It emphasizes the integration of emerging technologies and changing consumer behaviors. The resource introduces various planning models, notably the SOSTAC methodology, to help organizations set realistic goals. It discusses the importance of data-driven decision-making and automation. By providing a template for structure, the guide assists marketing professionals in aligning initiatives with overall objectives.