How product managers should research competitors.
By Aha!
Aha!. (2025). How product managers should research competitors. Aha!. https://www.aha.io/roadmapping/guide/product-management/how-to-research-competitors
This guide offers a methodical approach to competitive intelligence, focusing on how product managers can systematically identify and analyze market rivals. The author details the process of gathering data on competitor features, pricing models, and target audiences to uncover market gaps and opportunities for differentiation. A significant portion of the text is dedicated to the practical application of this research, specifically how to translate findings into actionable product requirements and roadmap adjustments. The source is evaluative in nature, suggesting that competitive research should be an ongoing lifecycle process rather than a one-time project. It provides templates and criteria for "feature-by-feature" comparisons, which are essential for maintaining a competitive edge. This resource is effective for practitioners who need to justify product pivots based on market shifts and provides a clear link between external market data and internal development priorities.