How to calculate the return on investment (ROI) of a marketing campaign.
By Beattie, A.
Beattie, A. (2025, June 20). How to calculate the return on investment (ROI) of a marketing campaign. Investopedia.
Beattie provides a foundational guide on calculating the Return on Investment (ROI) for marketing campaigns in this Investopedia article. The source breaks down the traditional ROI formula and adapts it for the complexities of the digital marketing age, where multi-channel attribution and long-term customer lifetime value play critical roles. Beattie discusses the importance of setting clear benchmarks and the challenges of measuring intangible benefits, such as brand awareness. The article provides clear examples of ROI calculations for various marketing scenarios, making it accessible for business owners and financial managers. Additionally, the author notes the limitations of ROI as a sole metric and suggests a more holistic approach that includes other performance indicators. This resource is a vital reference for anyone responsible for marketing budgets, providing the mathematical and strategic framework necessary to justify marketing expenditures and optimize future campaign performance.