How to do product research [Step-by-step guide].
By Arora, M.
Arora, M. (2024, May 15). How to do product research [Step-by-step guide]. Zeda.io.
Arora provides a granular, step-by-step methodology for conducting product research, distinguishing between generative and evaluative research phases. The article focuses on the tactical execution of user interviews, surveys, and usability testing to validate product hypotheses. A key argument presented is that rigorous research minimizes the risk of building features that do not solve genuine customer problems. The source evaluates various qualitative and quantitative data collection methods, offering insights into when to use each based on the product’s current stage. It serves as a practical manual for product managers to move from gut-feeling decisions to evidence-based development. The inclusion of modern tools and frameworks for synthesizing research data makes this a highly relevant guide for teams looking to implement a lean, user-centric approach to product discovery. It is an excellent resource for grounding product strategy in empirical user data.