Marketing and AI: rethinking the 4 Ps in the age of intelligence.
By Brock, S.
Brock, S. (2025). Marketing and AI: rethinking the 4 Ps in the age of intelligence. LinkedIn. https://www.linkedin.com/pulse/marketing-ai-rethinking-4-ps-age-intelligence-steve-brock-6k1ue/
This article explores the transformation of the traditional marketing mix under the influence of modern machine learning. Brock argues that the "4 Ps" require a fundamental rethink as Artificial Intelligence enables hyper-personalization at scale. The author details how product development is now driven by predictive analytics. The source serves as a critical conceptual framework for marketers looking to integrate intelligent automation into strategic planning.