Product development strategy: How to create a winning strategy.

Atlassian. (2025). Product development strategy: How to create a winning strategy. Atlassian.

This source focuses on the strategic planning phase of the product development lifecycle. It argues that a successful strategy must bridge the gap between high-level business objectives and the technical execution of a product. The text describes various approaches to development, such as the "Jobs to be Done" framework and the "Minimum Viable Product" (MVP) model, evaluating how these strategies help teams focus on delivering core value quickly. Atlassian emphasizes the iterative nature of development, advocating for a strategy that allows for flexibility and pivot points based on user feedback. The guide provides a comprehensive overview of how to define a product’s value proposition and how to communicate that value to both internal stakeholders and the market. It is a foundational text for understanding how to structure development efforts to ensure they remain focused on solving specific user problems while achieving commercial success.