Product roadmap guide: What is it & how to create one.
By Davies, B.
Davies, B. (2025). Product roadmap guide: What is it & how to create one. Atlassian.
This guide serves as a foundational resource for understanding the purpose, structure, and execution of product roadmaps. Davies defines the roadmap as a high-level visual summary that maps out the vision and direction of a product over time. The article distinguishes between different types of roadmaps—such as internal versus external and feature-based versus outcome-based—offering a nuanced view of how communication must be tailored to different audiences. The author provides a step-by-step methodology for building a roadmap, starting with strategic goals and ending with stakeholder alignment. The resource is particularly useful for its emphasis on the roadmap as a "living document" that evolves with market conditions rather than a static commitment. It offers practical advice on avoiding common pitfalls, such as over-promising features or failing to link individual tasks to the broader product strategy.