Reshaping Business with Artificial Intelligence.
By Ransbotham, S., Kiron, D., Gerbert, P., & Reeves, M.
Ransbotham, S., Kiron, D., Gerbert, P., & Reeves, M. (2017). Reshaping Business with Artificial Intelligence. MIT Sloan Management Review, 59(1). https://sloanreview.mit.edu/projects/reshaping-business-with-artificial-intelligence/
This research report explores the widening ambition-execution gap in the corporate world, where a vast majority of leaders recognize the competitive necessity of artificial intelligence but very few have successfully integrated it into their business models. By categorizing companies into four maturity levels—Pioneers, Investigators, Experimenters, and Passives—the authors illustrate that success depends less on raw technology and more on robust data infrastructure, specialized talent, and strong leadership support. The text details how frontrunners like Airbus and Ping An use AI to solve specific business problems, emphasizing that high-quality, proprietary data is the essential fuel for effective machine learning. Ultimately, the report serves as a strategic roadmap, urging executives to move beyond hype and focus on organizational flexibility and human-machine collaboration to navigate the disruptive shifts in value creation and the future of work.