Role of data analytics in organizational decision making.
By Mouli, M. A., & Alam, M.
Mouli, M. A., & Alam, M. (2024). Role of data analytics in organizational decision making. IRJEMS International Research Journal of Economics and Management Studies, 3(12), 224–232.
This scholarly article investigates the transformative impact of data analytics on modern organizational decision-making processes. Through a review of current practices, the authors demonstrate how descriptive and predictive analytics contribute to enhanced strategic clarity. The research emphasizes that data-driven organizations are better positioned to respond to market volatility. Furthermore, the paper discusses challenges associated with data adoption, such as the need for skilled personnel.