Three ways generative AI can drive industry advantage. by Campbell, B., Rowan, J., Sniderman, B., & Kearns-Manolatos, D.

Campbell, B., Rowan, J., Sniderman, B., & Kearns-Manolatos, D. (2024, November 15). Three ways generative AI can drive industry advantage. Deloitte. https://www2.deloitte.com/us/en/insights/topics/strategy/artificial-intelligence-in-business.html

This report from Deloitte explores how businesses can move beyond experimental phases to achieve a competitive industry advantage using generative artificial intelligence. The authors argue that many companies are currently trapped in a proof-of-concept cycle because they fail to align their AI projects with specific business strategies and measurable ROI. To overcome this, the text highlights the importance of pursuing industry-specific use cases and utilizing ecosystem capabilities like integrated software and partner expertise. Ultimately, the source serves as a strategic guide for leaders to refine their investment priorities and seamlessly weave AI into the operational fabric of their unique sectors.