What is a marketing plan? Create your 7 step plan [Free guide].

Smart Insights. (2025). What is a marketing plan? Create your 7 step plan [Free guide]. https://www.smartinsights.com/marketing-planning/create-a-marketing-plan/how-to-create-a-marketing-plan/

 This educational guide defines the core elements of a modern marketing plan and provides a seven-step process for its creation. It addresses pitfalls of planning and offers solutions through templates. The resource walks the reader through goal setting and tactical implementation of the marketing mix. It places a significant emphasis on the "always-on" nature of digital marketing. The inclusion of a free guide makes this a highly accessible resource for students and business owners who require a practical starting point.