This certificate includes the following courses:

Introduction to Project Management

This course covers the core principles and methodologies of project management. The project lifecycle is explored, detailing each stage from initiation to closure. Case studies highlight best practices and key project management tools. Effective communication of concepts and strategies is emphasized. Teamwork and collaborative problem-solving are fostered. Additionally, a project charter is developed to clearly define and agree upon project objectives. This foundational course equips participants with essential project management skills.

Lean Six Sigma Foundations

This course provides a comprehensive introduction to Lean Six Sigma methodologies, focusing on the foundational concepts, tools, and techniques used to improve business processes and drive operational excellence. Students will learn the principles of Lean and Six Sigma, with an emphasis on reducing waste, improving efficiency, and solving quality problems through the DMAIC (Define, Measure, Analyze, Improve, Control) process. Throughout the course, students will gain hands-on experience with key tools such as process mapping, root cause analysis, and basic statistical analysis, equipping them to contribute to continuous improvement initiatives within an organization. Upon successful completion, students will be prepared to earn their Lean Six Sigma Yellow Belt certification, demonstrating their ability to support and participate in quality improvement projects.

Project Planning, Scheduling, and Communication Management

This course provides a comprehensive introduction to essential project management skills, focusing on the key areas of planning, scheduling, resource management, cost control, and communication strategies. Students will learn to define and document critical project elements, such as schedules, budgets, and quality standards, ensuring alignment with project goals and objectives. The course emphasizes effective communication techniques, analyzing the dynamics of project stakeholders, and utilizing various communication channels to foster collaboration and address potential barriers. Students will also develop the skills to analyze project performance, report on progress, and apply cost management techniques to resolve issues and drive project success. Additionally, students will gain practical experience in creating and using work breakdown structures (WBS) and other project management tools to plan and execute projects efficiently.

The following certificates make up our first stackable certificate in AI:

Intro to AI and Machine Learning

This course provides an in-depth exploration of Artificial Intelligence (AI) and Machine Learning (ML), highlighting their key concepts, terminologies, and historical development. Students will differentiate between narrow and general AI. Students will explore GenAI, including GenAI tools for productivity. Additionally, the course will address ethical considerations in AI development and application, equipping students with the knowledge to critically assess the impact of AI and ML in various domains through case studies.

AI Technologies for Business

This course will provide students with a practical understanding of the core AI technologies that are transforming businesses across a wide range of industries. This course dives deeper into the principles and applications of Machine Learning, Deep Learning, Natural Language Processing, and Computer Vision. Students will explore how these technologies are being used to solve real-world business problems and create new opportunities. The course will emphasize hands-on learning through case studies, projects and the use of popular AI tools and platforms.

Big Data and AI in Business

This course focuses on leveraging big data technologies alongside artificial intelligence to solve complex problems and drive innovation in various fields. Students will explore advanced techniques for processing and analyzing massive datasets, integrating AI models, and implementing solutions for real-world challenges. The course also emphasizes critical thinking about ethical considerations and data biases in AI and big data applications.

This first foundational business certificate includes the following courses:

Principles of Management

This course provides an essential foundation in the core concepts and practices of management within a business context. Students will explore managerial roles and responsibilities, leadership styles, and decision-making processes, along with organizational structure and culture. Basic human resource management procedures will be addressed to prepare teams for compliance. The course emphasizes practical tools such as SWOT analysis, Gantt charts, and performance metrics to enhance managerial effectiveness. Through case studies and a real-world project, students will develop the skills needed to lead and manage teams effectively in a dynamic business environment.

Marketing Fundamentals

This course provides an overview of the core concepts in marketing, focusing on understanding consumer behavior, market segmentation, and the development of marketing strategies. Students will examine these concepts in real-world scenarios, particularly in online contexts. Additionally, the course will cover the marketing mix (product, price, place, promotion) and its impact on business outcomes. Students will also learn to examine the effectiveness of various marketing campaigns, ensuring they can critically examine marketing efforts and strategies.

Economics 

This course provides a comprehensive introduction to both microeconomics and macroeconomics, offering students a solid foundation in economic principles. Students will explore how individuals and firms make decisions, how markets function, and the overall performance of economies. Key topics include supply and demand, market structures, fiscal and monetary policy, and economic growth. Through theoretical analysis and real-world applications, students will develop the skills necessary to understand and analyze economic issues.

This intermediate business certificate builds skills for business success:

Organizational Behavior

This course provides a comprehensive introduction to the principles and practices of organizational leadership. Students will explore key topics such as leadership theories, styles, and behaviors, as well as the impact of leadership on organizational culture and performance. The course emphasizes the development of leadership skills through practical exercises, case studies, and self-assessment tools. Students will also examine the role of ethics and ethical dilemmas in leadership, and learn strategies for leading diverse teams and managing change effectively. By the end of the course, students will be equipped with the knowledge and skills necessary to lead and inspire others in a dynamic organizational environment.

Applied Data Analysis for Business Decision-Making

This course provides an exploration of applied data analysis with a focus on leveraging data for strategic decision-making in business contexts. Students will learn to collect, analyze, and interpret data to make informed business decisions. Key topics include data collection methods, data cleaning and preprocessing, exploratory data analysis, predictive modeling, and data visualization techniques. Students will develop the skills necessary to harness data for actionable business insights.

Financial Accounting

This course provides a comprehensive introduction to the fundamental concepts and standards underlying financial accounting systems. Students will explore key topics such as revenue recognition, inventory management, accounting for long-lived assets, present value calculations, and long-term liabilities. The course emphasizes the preparation and interpretation of the three primary financial statements—the income statement, balance sheet, and cash flow statement. Additionally, students will gain insights into the regulatory environment and ethical considerations that impact financial accounting practices. Through a combination engaging lessons and practical exercises, and case studies, students will develop the skills necessary to analyze and utilize financial information for business decision-making.

This introductory certificate in Customer Experience (CX) and Marketing provides valuable foundational skills and builds to an intermediate level.

Customer Experience Fundamentals

This course delves into the essential principles of Customer Experience (CX), distinguishing it from related concepts such as user experience and product experience. Students will explore the significance of CX within modern business environments, understanding its critical role in driving customer satisfaction and loyalty. The course covers the stages of the customer journey, teaching students to illustrate and leverage customer journey mapping processes effectively. Key performance indicators (KPIs) such as Customer Effort Score (CES), Net Promoter Score (NPS), and customer satisfaction will be defined and analyzed using various CX measurement tools. Additionally, students will explore tools and systems used in CX. 

Digital Marketing Fundamentals

This course provides undergraduate students with a comprehensive understanding of digital marketing strategies, tools, and best practices, preparing them for industry certifications from major companies. Students will explore key areas of digital marketing, including search engine marketing (SEM), social media marketing, paid advertising strategies, and performance measurement. The course emphasizes the use of platforms  for creating effective campaigns and measuring success through data analytics. By the end of the course, students will be equipped with the knowledge and practical experience to develop and optimize digital marketing campaigns and achieve certification in these leading industry platforms.

B2B and B2C Sales

This course explores the distinct landscapes of business-to-business (B2B) and business-to-consumer (B2C) sales. Students will examine the unique characteristics, challenges, and opportunities presented by each sales model, including differences in customer profiles, purchasing processes, and relationship management.  Students will explore into the core principles of effective selling, covering the sales process from lead generation and qualification to closing deals and nurturing long-term customer relationships.  Students will learn practical techniques for needs identification, value proposition development, objection handling, and negotiation. Customer Relationship Management (CRM) systems and their role in managing customer interactions, streamlining sales processes, and leveraging data for informed decision-making are examined.  Through case studies, simulations, and real-world examples, students will develop a comprehensive understanding of both B2B and B2C sales strategies.

This intermediate certificate in CX and marketing builds more advanced skills, including design thinking and optimization.

Design Thinking

This course introduces students to the principles and practices of design thinking, a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. Through hands-on projects and case studies, students will learn to apply design thinking methodologies to solve complex business problems, create innovative solutions, and drive organizational change. The course emphasizes empathy, ideation, prototyping, and testing, equipping students with the skills to think creatively and strategically in a rapidly changing business environment.

Digital Marketing

This undergraduate course provides a comprehensive overview of digital marketing, with a focus on both organic and paid digital advertising strategies. Students will learn about various types of digital advertising, including search engine optimization (SEO), content marketing, social media advertising, pay-per-click (PPC), and display advertising. The course also explores the role of artificial intelligence in digital marketing, including its use in targeting, personalization, and campaign optimization. Additionally, students will gain hands-on experience with tools for managing digital marketing accounts, creating and monitoring dashboards, and analyzing marketing analytics to measure campaign performance and ROI. Students will develop the skills needed to effectively plan, execute, and evaluate digital marketing campaigns.

Customer Experience Design and Innovation

This course delves into principles and practices for designing and innovating customer experiences, emphasizing human-centered design to develop customer-centric products, services, and experiences. Students will learn to design memorable customer interactions across various touchpoints, understand service design principles, and analyze current trends and best practices in CX innovation. Through real-world case studies, students will evaluate successful CX initiatives and develop practical skills in using CX design tools like customer journey mapping and service blueprints. The course also fosters a customer-centric mindset and effective communication of CX design concepts to stakeholders.

This certificate is designed to prep you to accelerate your career growth. Great for those new to the workforce and those experienced but wanting to build their professional skills and brand.

Intro to Career Growth

This course puts students in control of their career development with the essential skills and knowledge to prepare for and advance their careers effectively. Topics include career preparation, like resume building, job search strategies, and interview techniques. Students will also learn the fundamentals of networking both physically and virtually, exploring strategies to build and maintain professional connections. Additionally, the course covers basic business tools like Microsoft Word, Excel, and other essential software, enabling students to develop proficiency in these tools for their professional use. Through practical exercises, workshops, and real-world applications, students will gain the skills needed to successfully navigate the job market and achieve their career goals.

Foundations of Digital Business Communication

This course provides students with the essential skills necessary to succeed in a complex business environment where communication is essential to positive outcomes. Differences between traditional and digital communication are discussed, and the use of multiple chat platforms and collaboration tools are explored. Students will create their own, audience-specific content, and simulate conducting online meetings. They will create their own digital presentation aligned with professional writing standards. Students will also explore ethical considerations in digital communication, including those brought up with the use of AI and automation.

Technology and Innovation: Disruption in the Modern Workplace

This introductory course explores the profound impact of technological innovation on the modern workplace. Students will gain an understanding of how disruptive technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) are transforming industries and redefining the nature of work. The course covers topics including digital transformation, automation, the gig economy, remote work, and the ethical implications of technological advancements. Through case studies and projects, students will learn to examine the challenges and opportunities presented by these disruptive technologies and how to leverage them for career and organizational growth.

This advanced certificate includes operations, accounting, strategy, and law.

Managerial Accounting

This course provides an in-depth exploration of managerial accounting principles and practices, focusing on the use of accounting information for internal decision-making purposes. Building on the foundational knowledge from financial accounting, students will learn how to analyze and interpret financial data to support strategic planning, control, and performance evaluation within organizations. Topics include cost behavior, budgeting, variance analysis, performance measurement, and decision-making processes. Through case studies and practical exercises, students will develop the skills necessary to apply managerial accounting techniques to real-world business scenarios.

Operations Management

This  course in Operations Management explores the fundamental principles and practices involved in the production and delivery of goods and services. Students will learn how to design, analyze, and improve operational processes to enhance efficiency, productivity, and quality. Topics include supply chain management, process improvement, quality control, inventory management, and project management. Through case studies, practical exercises, and real-world applications, students will gain the skills needed to effectively manage and optimize operations in various industries.

Business Strategy and Law

This course provides an in-depth examination of the intersection between business law and strategic management. Students will explore key legal principles that impact business operations, including contract law, corporate governance, intellectual property, and regulatory compliance. Additionally, the course will cover strategic management concepts such as competitive analysis, strategic planning, and implementation. Through case studies and practical applications, students will learn to navigate legal challenges while formulating and executing effective business strategies.

This advanced certificate is an advanced certificate focusing on innovation and technology to grow businesses.

Innovation in Entrepreneurship

"Innovation in Entrepreneurship" explores the fundamental principles of entrepreneurship and intrapreneurship, differentiating between various types of entrepreneurs and intrapreneurs. Students will conduct market research to identify potential business opportunities and create comprehensive business plans, including market analysis, marketing strategy, financial projections, and operational plans. The course also emphasizes applying entrepreneurial and intrapreneurial strategies within various organizational contexts and analyzing case studies to understand real-world applications of course concepts.

Technology and Innovation Management

This course explores the strategic and operational aspects of managing technological innovation in business environments. Students will learn how to leverage technology for competitive advantage, foster a culture of innovation, and manage the lifecycle of technological products and services. The course covers topics such as technology strategy, innovation processes, disruptive technologies, and the impact of digital transformation on organizations. Through case studies, practical exercises, and real-world applications, students will gain the skills needed to drive innovation and effectively manage technology within various industries.

Advanced Data Visualizations

This course equips students with the skills to interpret, analyze, and visualize data effectively to drive business growth. Students will learn to apply statistical methods and data analysis techniques to draw meaningful insights from data sets. Emphasis will be placed on using data visualization tools to present data in a clear and impactful manner, and on designing and developing interactive data dashboards to monitor key performance indicators. Topics include data cleaning, exploratory data analysis, hypothesis testing, and creating visual representations of data using software such as Excel, Tableau, and Python. Through practical exercises and real-world applications, students will learn how data-driven decision-making and effective communication of data insights can enhance business operations, optimize performance, and support strategic initiatives for business growth.

This advanced certificate also includes marketing analytics and AI models for product strategies.

Marketing Analytics and AI

This course explores the intersection of AI and marketing. Students will learn how to leverage AI and machine learning techniques to analyze marketing data, understand customer behavior, and optimize marketing campaigns.  The course covers topics such as customer segmentation, predictive analytics for marketing, personalized recommendations, sentiment analysis, and marketing automation using AI. Students will gain hands-on experience with relevant AI tools and platforms, applying these technologies to real-world marketing challenges and developing data-driven strategies for improved marketing effectiveness and ROI.

AI in Consumer and Enterprise Products: Strategy and Development

This course explores the strategic integration of AI into consumer and enterprise products, examining key trends, competitive advantages, and business applications. Students will evaluate AI-driven business models, develop AI-enhanced product strategies, and apply AI tools to accelerate product development, including automating coding and software engineering processes. Emphasis will be placed on user experience (UX), personalization, and the ethical and regulatory considerations of AI deployment. Students will design a mock-up prototype of AI-powered business solutions while addressing challenges such as scalability, data privacy, and bias.

AI-Powered Decision Making and Business Intelligence

This course explores how artificial intelligence transforms business decision-making by enabling predictive analytics, business intelligence, and strategic automation. Students will learn to leverage AI-driven frameworks, machine learning models, and data visualization tools to extract insights, optimize operations, and drive competitive advantage. Emphasizing practical solutions, the course equips learners with the skills to design and implement AI-powered business intelligence solutions that enhance decision-making across industries.

This advanced certificate is for marketing professionals ready to take it to the next level:

Nudge Theory and Analysis

This course explores the principles and applications of nudge theory in business, customer experience, and UX design environments. Students will learn how subtle changes in the environment can influence decision-making and behavior, leading to improved outcomes for businesses and customers. The course covers the intersection of AI with nudge theory, examining how artificial intelligence can be used to personalize and optimize nudges for maximum impact. Students will also gain hands-on experience with contemporary tools and techniques used in nudge design, analysis, and implementation. Students will develop the skills needed to apply nudge theory effectively in real-world business and UX design scenarios.

Advanced CX and Design Thinking

This advanced course focuses on the creation of exceptional customer experiences through design thinking methodologies and a deep understanding of user needs. Students will learn to map more complex customer journeys, identify pain points, and design innovative solutions that enhance customer satisfaction. The course includes the use of customer feedback, behavioral data, and usability testing to create user-centered digital experiences that foster engagement and loyalty.

Advanced CRM and Data-Driven Marketing Tools

This course explores the strategic use of Customer Relationship Management (CRM) tools and other data-driven marketing platforms to manage and enhance customer interactions. Students will learn to segment customer data, automate communication, and analyze customer behaviors to drive personalized marketing strategies. Emphasis will be placed on using CRM software to improve customer retention and loyalty while maximizing marketing ROI.

English Literature

This course provides students with a comprehensive understanding of English literature, spanning from the medieval period to contemporary works. Students will explore a diverse range of literary genres, including poetry, short stories, novels, and plays, from various historical periods and cultural backgrounds. Through close reading, analysis, and interpretation of texts, students will develop critical thinking skills and an appreciation for literary art. The course will also examine the historical, social, and cultural contexts that have influenced literary movements and individual works. Assignments will include reading responses, analytical essays, and class discussions to foster a deeper engagement with the material.

Great Performances and History

This course offers an exploration of the importance of theater, film, and television to the development of Western Culture. Significant performances will be examined from the plays of the ancient Greeks to contemporary entertainment forms. Students will examine key historical periods including ancient Greek and Roman theater, Renaissance drama, modern theatrical movements and the development of film and television.  The course will highlight influential playwrights, directors, and actors, as well as landmark productions viewed through the lens of the historical and cultural contexts that shaped them. Students will develop an understanding of how the theatrical arts have evolved and impacted our society.  

Public Speaking and Presentations

This course is designed to equip students with the skills and confidence needed to deliver compelling presentations in both in-person and virtual settings. Students will learn the fundamentals of public speaking, including speech writing, delivery techniques, and audience engagement. Emphasis will be placed on using various tools and best practices to create impactful presentations. Through a combination of lectures, practical exercises, and peer feedback, students will develop their ability to communicate effectively and persuasively. The course will cover topics such as structuring presentations, utilizing visual aids, managing stage presence, and adapting to different audience types. By the end of the course, students will be able to deliver polished presentations that captivate and inform their audiences.

Psychology in Practice

This course provides students with a comprehensive understanding of fundamental psychological principles and their practical applications. Covering key topics such as cognitive processes, behavioral theories, and social psychology, the course offers insights into how psychological concepts are relevant in everyday life. Additionally, students will explore the intersection of psychology and business, learning how psychological principles can be applied to enhance organizational behavior, leadership, marketing, and consumer behavior. Students will develop a well-rounded understanding of psychology and its relevance in both personal and professional contexts.

Sociology and Group Dynamics in the Age of Technology

This course provides students with a comprehensive overview of sociology, exploring the fundamental concepts, theories, and research methods used to understand human society. Students will examine key topics such as social structures, institutions, culture, and socialization, gaining insights into how societies are organized and how individuals interact within them. Additionally, the course will delve into the dynamics of groups and organizations, highlighting the relevance of sociological principles in business and everyday life. Special emphasis will be placed on the impact of technology and artificial intelligence (AI) on social interactions, group dynamics, and organizational behavior. Students will learn how technological advancements and AI influence behavior, decision-making, and leadership in various contexts. By the end of the course, students will be equipped with the knowledge and skills to apply sociological insights and technological tools to real-world situations.

Behavioral Economics and Data

This course provides students with a comprehensive understanding of the core concepts of behavioral economics and the role of data in analyzing and visualizing human behavior. Students will explore how psychological factors and cognitive biases influence economic decision-making, challenging traditional economic theories. The course will cover key topics such as heuristics, prospect theory, and nudging, illustrating how these concepts can be applied to real-world scenarios. Additionally, students will learn how to collect, analyze, and visualize data to explain and predict behavioral patterns. Through lectures, case studies, and hands-on projects, students will develop the skills to use data-driven insights to motivate and influence human behavior effectively.

This certificate is part of our Newstate U integrative core, which places general education into an innovative context.

World History and Art

This course offers a comprehensive exploration of world history through the lens of art, examining how artistic expressions reflect and influence historical events and cultural developments. Students will journey through key historical periods, from ancient civilizations to the modern era, analyzing significant artworks and their contexts. The course will cover a diverse range of art forms, including painting, sculpture, architecture, and more, highlighting how art serves as a mirror to societal changes, political movements, and cultural shifts. Students will gain a deeper understanding of the interconnectedness of history and art, and how they shape and are shaped by each other. They will foster a well-rounded appreciation of the role of art in world history.

American Politics

This undergraduate course provides a comprehensive overview of the American political system, its institutions, processes, and key actors. Students will explore the foundations of American democracy, including the Constitution, federalism, and the separation of powers. The course covers the roles and functions of the executive, legislative, and judicial branches, as well as the influence of political parties, interest groups, and the media. At the conclusion of the course, students will have  deeper understanding of the complexities of American politics and the factors that shape policy decisions.

Contemporary Nations

This undergraduate course examines the political, economic, social, and cultural dynamics of contemporary nations around the world. Students will explore key themes such as globalization, governance, development, and international relations, while gaining insights into the unique challenges and opportunities faced by various countries. The course emphasizes understanding the interplay between historical context and current events to provide a comprehensive perspective on how nations navigate the complexities of the modern world.