Bachelor of Applied Science in Business & AI
Product Management Specialization
Step into the Bachelor of Applied Science in Business and AI program with a specialization in Product Management, where you’ll blend core business and product expertise with groundbreaking AI technology to ignite innovation and make smart, strategic decisions in today’s dynamic business world. 🎓💡
Offered in: Arizona, California, Colorado, Florida, Hawaii, Louisiana, Ohio, South Carolina, Tennessee, and Utah.

Just the facts
Why get a degree in business and AI?
Program Overview
Whether you want to lead product strategy, drive product innovation, or manage a product's lifecycle in an AI-driven world, a degree in Business and AI with a specialization in Product Management may be right for you. Our program integrates foundational business principles with cutting-edge artificial intelligence technologies, preparing you for leadership in an AI-driven world.
What you'll learn
- Strategic AI implementation
- Product lifecycle management
- Ethical AI considerations and applications
- Business process optimization
- Agile methodologies and frameworks
- Professional networking and collaboration
- AI tools and technologies
- Product backlog and roadmap creation
Stack into your degree: stackable certificates build your career momentum for the AI economy
Stackable certificates represent the smarter way to college by ensuring that all learning counts. Our flexible, stackable model allows adult learners seeking relevant skills to earn high-value credentials incrementally, minimizing waiting time and maximizing career progression. This structure means you don't have to wait years for a credential.
You gain certificates on the way to your degree.
This AI-focused approach allows you to build job-ready expertise through systematically linked programs that transition from short, skills-based learning experiences up to full degree pathways.
The certificates you'll gain along your degree path

AI in Business Specialist
Product Management Specialist
AI for Business Growth Practitioner
Business Foundations Specialist
Project Management Specialist
Business Applications Specialist
Business Operations Expert
CX and Marketing Specialist
The next generation of education
We built it the way you would build it
- Apply, get accepted, and start the same day. No waiting. No red tape.
- One course at a time. No electives. You decide your pace.
- Network. Talk with faculty. Get ahead.
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Courses and Curriculum
Ai-focused degrees for tomorrow’s innovative business leaders
If you are looking to take on leadership roles in an AI-driven world, Newstate University’s Bachelor of Applied Science (BAS) in Business and Artificial Intelligence (AI) with a specialization in Product Management may be able to support you on that journey.
This online bachelor's program intentionally integrates foundational business principles with cutting-edge artificial intelligence technologies, helping you gain the skills to drive innovation and strategic decision-making by applying AI and business strategies and tools to solve real-world challenges. The curriculum is designed to help you build your product skills by using tools essential to businesses like Asana and Jira.
This online business degree program also features stackable certificates and optional credentials that can set you apart in your field.
Additionally, the curriculum is aligned to foundational knowledge necessary for industry credentials such as the AWS Certified AI Practitioner Certification, AI Foundations from IBM, and AI Essentials (Grow with Google).

Online business and AI certificates and courses
Your curriculum includes five certificates in core Business Administration and specialized Artificial Intelligence technologies, intended to provide you with the deep, specialized knowledge needed to drive innovation in an AI-driven business world. Unlike traditional programs, there are no electives; instead, your degree is rounded out by four certificates making up the required Newstate Core, which ensures achievement of essential institutional competencies across broad areas.
This degree is for beginners and advanced career professionals alike. Accelerate your degree if you have previous skills with our unique competency-based model.
You will take required classes in areas such as Applied Data Analysis for Business Decision-Making, AI-Powered Decision Making and Business Intelligence, Managerial Accounting, and Innovation in Entrepreneurship, alongside integrated foundational topics such as Psychology in Practice, World History, and Behavioral Economics to cultivate broad and integrative knowledge and pursue career-relevant skills.
Some of the start any-day courses in your program
Product Management Specialist
Product management skills are increasingly in demand. This first certificate gives you both core and intermediate skills.
Foundations of Product Management
This course provides a comprehensive introduction to product management, covering the essential skills and knowledge required to manage a product throughout its lifecycle. Students will learn about market research, product strategy, and the fundamentals of product development. The course also introduces agile development principles and practices, emphasizing the role of the product manager in an agile environment.
Agile Product Development and Management
This course delves deeper into agile methodologies and their application in product management. Students will explore various agile frameworks, such as Scrum and SAFe, and learn how to effectively manage product backlogs, sprints, and releases. The course also covers advanced topics in product development, including user story mapping, prioritization techniques, and stakeholder management.
Advanced Product Management and Innovation
This course focuses on advanced product management techniques and innovation leadership. Students will learn about performance measurement, key performance indicators (KPIs), and the use of data analytics in product management. The course also covers innovation strategies, including design thinking and lean startup methodologies, to drive product innovation and continuous improvement.
Project Management Specialist
This certificate includes the following courses:
Introduction to Project Management
This course covers the core principles and methodologies of project management. The project lifecycle is explored, detailing each stage from initiation to closure. Case studies highlight best practices and key project management tools. Effective communication of concepts and strategies is emphasized. Teamwork and collaborative problem-solving are fostered. Additionally, a project charter is developed to clearly define and agree upon project objectives. This foundational course equips participants with essential project management skills.
Lean Six Sigma Foundations
This course provides a comprehensive introduction to Lean Six Sigma methodologies, focusing on the foundational concepts, tools, and techniques used to improve business processes and drive operational excellence. Students will learn the principles of Lean and Six Sigma, with an emphasis on reducing waste, improving efficiency, and solving quality problems through the DMAIC (Define, Measure, Analyze, Improve, Control) process. Throughout the course, students will gain hands-on experience with key tools such as process mapping, root cause analysis, and basic statistical analysis, equipping them to contribute to continuous improvement initiatives within an organization. Upon successful completion, students will be prepared to earn their Lean Six Sigma Yellow Belt certification, demonstrating their ability to support and participate in quality improvement projects.
Project Planning, Scheduling, and Communication Management
This course provides a comprehensive introduction to essential project management skills, focusing on the key areas of planning, scheduling, resource management, cost control, and communication strategies. Students will learn to define and document critical project elements, such as schedules, budgets, and quality standards, ensuring alignment with project goals and objectives. The course emphasizes effective communication techniques, analyzing the dynamics of project stakeholders, and utilizing various communication channels to foster collaboration and address potential barriers. Students will also develop the skills to analyze project performance, report on progress, and apply cost management techniques to resolve issues and drive project success. Additionally, students will gain practical experience in creating and using work breakdown structures (WBS) and other project management tools to plan and execute projects efficiently.
AI in Business Specialist
The following certificates make up our first stackable certificate in AI:
Intro to AI and Machine Learning
This course provides an in-depth exploration of Artificial Intelligence (AI) and Machine Learning (ML), highlighting their key concepts, terminologies, and historical development. Students will differentiate between narrow and general AI. Students will explore GenAI, including GenAI tools for productivity. Additionally, the course will address ethical considerations in AI development and application, equipping students with the knowledge to critically assess the impact of AI and ML in various domains through case studies.
AI Technologies for Business
This course will provide students with a practical understanding of the core AI technologies that are transforming businesses across a wide range of industries. This course dives deeper into the principles and applications of Machine Learning, Deep Learning, Natural Language Processing, and Computer Vision. Students will explore how these technologies are being used to solve real-world business problems and create new opportunities. The course will emphasize hands-on learning through case studies, projects and the use of popular AI tools and platforms.
Big Data and AI in Business
This course focuses on leveraging big data technologies alongside artificial intelligence to solve complex problems and drive innovation in various fields. Students will explore advanced techniques for processing and analyzing massive datasets, integrating AI models, and implementing solutions for real-world challenges. The course also emphasizes critical thinking about ethical considerations and data biases in AI and big data applications.
Business Foundations Specialist
This first foundational business certificate includes the following courses:
Principles of Management
This course provides an essential foundation in the core concepts and practices of management within a business context. Students will explore managerial roles and responsibilities, leadership styles, and decision-making processes, along with organizational structure and culture. Basic human resource management procedures will be addressed to prepare teams for compliance. The course emphasizes practical tools such as SWOT analysis, Gantt charts, and performance metrics to enhance managerial effectiveness. Through case studies and a real-world project, students will develop the skills needed to lead and manage teams effectively in a dynamic business environment.
Marketing Fundamentals
This course provides an overview of the core concepts in marketing, focusing on understanding consumer behavior, market segmentation, and the development of marketing strategies. Students will examine these concepts in real-world scenarios, particularly in online contexts. Additionally, the course will cover the marketing mix (product, price, place, promotion) and its impact on business outcomes. Students will also learn to examine the effectiveness of various marketing campaigns, ensuring they can critically examine marketing efforts and strategies.
Economics
This course provides a comprehensive introduction to both microeconomics and macroeconomics, offering students a solid foundation in economic principles. Students will explore how individuals and firms make decisions, how markets function, and the overall performance of economies. Key topics include supply and demand, market structures, fiscal and monetary policy, and economic growth. Through theoretical analysis and real-world applications, students will develop the skills necessary to understand and analyze economic issues.
Business Applications Specialist
This intermediate business certificate builds skills for business success:
Organizational Behavior
This course provides a comprehensive introduction to the principles and practices of organizational leadership. Students will explore key topics such as leadership theories, styles, and behaviors, as well as the impact of leadership on organizational culture and performance. The course emphasizes the development of leadership skills through practical exercises, case studies, and self-assessment tools. Students will also examine the role of ethics and ethical dilemmas in leadership, and learn strategies for leading diverse teams and managing change effectively. By the end of the course, students will be equipped with the knowledge and skills necessary to lead and inspire others in a dynamic organizational environment.
Applied Data Analysis for Business Decision-Making
This course provides an exploration of applied data analysis with a focus on leveraging data for strategic decision-making in business contexts. Students will learn to collect, analyze, and interpret data to make informed business decisions. Key topics include data collection methods, data cleaning and preprocessing, exploratory data analysis, predictive modeling, and data visualization techniques. Students will develop the skills necessary to harness data for actionable business insights.
Financial Accounting
This course provides a comprehensive introduction to the fundamental concepts and standards underlying financial accounting systems. Students will explore key topics such as revenue recognition, inventory management, accounting for long-lived assets, present value calculations, and long-term liabilities. The course emphasizes the preparation and interpretation of the three primary financial statements—the income statement, balance sheet, and cash flow statement. Additionally, students will gain insights into the regulatory environment and ethical considerations that impact financial accounting practices. Through a combination engaging lessons and practical exercises, and case studies, students will develop the skills necessary to analyze and utilize financial information for business decision-making.
Future-Ready Skills Certificate
This certificate is designed to prep you to accelerate your career growth. Great for those new to the workforce and those experienced but wanting to build their professional skills and brand.
Intro to Career Growth
This course puts students in control of their career development with the essential skills and knowledge to prepare for and advance their careers effectively. Topics include career preparation, like resume building, job search strategies, and interview techniques. Students will also learn the fundamentals of networking both physically and virtually, exploring strategies to build and maintain professional connections. Additionally, the course covers basic business tools like Microsoft Word, Excel, and other essential software, enabling students to develop proficiency in these tools for their professional use. Through practical exercises, workshops, and real-world applications, students will gain the skills needed to successfully navigate the job market and achieve their career goals.
Foundations of Digital Business Communication
This course provides students with the essential skills necessary to succeed in a complex business environment where communication is essential to positive outcomes. Differences between traditional and digital communication are discussed, and the use of multiple chat platforms and collaboration tools are explored. Students will create their own, audience-specific content, and simulate conducting online meetings. They will create their own digital presentation aligned with professional writing standards. Students will also explore ethical considerations in digital communication, including those brought up with the use of AI and automation.
Technology and Innovation: Disruption in the Modern Workplace
This introductory course explores the profound impact of technological innovation on the modern workplace. Students will gain an understanding of how disruptive technologies such as artificial intelligence, blockchain, and the Internet of Things (IoT) are transforming industries and redefining the nature of work. The course covers topics including digital transformation, automation, the gig economy, remote work, and the ethical implications of technological advancements. Through case studies and projects, students will learn to examine the challenges and opportunities presented by these disruptive technologies and how to leverage them for career and organizational growth.
Business Operations Expert
This advanced certificate includes operations, accounting, strategy, and law.
Managerial Accounting
This course provides an in-depth exploration of managerial accounting principles and practices, focusing on the use of accounting information for internal decision-making purposes. Building on the foundational knowledge from financial accounting, students will learn how to analyze and interpret financial data to support strategic planning, control, and performance evaluation within organizations. Topics include cost behavior, budgeting, variance analysis, performance measurement, and decision-making processes. Through case studies and practical exercises, students will develop the skills necessary to apply managerial accounting techniques to real-world business scenarios.
Operations Management
This course in Operations Management explores the fundamental principles and practices involved in the production and delivery of goods and services. Students will learn how to design, analyze, and improve operational processes to enhance efficiency, productivity, and quality. Topics include supply chain management, process improvement, quality control, inventory management, and project management. Through case studies, practical exercises, and real-world applications, students will gain the skills needed to effectively manage and optimize operations in various industries.
Business Strategy and Law
This course provides an in-depth examination of the intersection between business law and strategic management. Students will explore key legal principles that impact business operations, including contract law, corporate governance, intellectual property, and regulatory compliance. Additionally, the course will cover strategic management concepts such as competitive analysis, strategic planning, and implementation. Through case studies and practical applications, students will learn to navigate legal challenges while formulating and executing effective business strategies.
AI for Business Growth Practitioner
This advanced certificate also includes marketing analytics and AI models for product strategies.
Marketing Analytics and AI
This course explores the intersection of AI and marketing. Students will learn how to leverage AI and machine learning techniques to analyze marketing data, understand customer behavior, and optimize marketing campaigns. The course covers topics such as customer segmentation, predictive analytics for marketing, personalized recommendations, sentiment analysis, and marketing automation using AI. Students will gain hands-on experience with relevant AI tools and platforms, applying these technologies to real-world marketing challenges and developing data-driven strategies for improved marketing effectiveness and ROI.
AI in Consumer and Enterprise Products: Strategy and Development
This course explores the strategic integration of AI into consumer and enterprise products, examining key trends, competitive advantages, and business applications. Students will evaluate AI-driven business models, develop AI-enhanced product strategies, and apply AI tools to accelerate product development, including automating coding and software engineering processes. Emphasis will be placed on user experience (UX), personalization, and the ethical and regulatory considerations of AI deployment. Students will design a mock-up prototype of AI-powered business solutions while addressing challenges such as scalability, data privacy, and bias.
AI-Powered Decision Making and Business Intelligence
This course explores how artificial intelligence transforms business decision-making by enabling predictive analytics, business intelligence, and strategic automation. Students will learn to leverage AI-driven frameworks, machine learning models, and data visualization tools to extract insights, optimize operations, and drive competitive advantage. Emphasizing practical solutions, the course equips learners with the skills to design and implement AI-powered business intelligence solutions that enhance decision-making across industries.
Culture and Communication
English Literature
This course provides students with a comprehensive understanding of English literature, spanning from the medieval period to contemporary works. Students will explore a diverse range of literary genres, including poetry, short stories, novels, and plays, from various historical periods and cultural backgrounds. Through close reading, analysis, and interpretation of texts, students will develop critical thinking skills and an appreciation for literary art. The course will also examine the historical, social, and cultural contexts that have influenced literary movements and individual works. Assignments will include reading responses, analytical essays, and class discussions to foster a deeper engagement with the material.
World History
This integrated course provides a critical and global exploration of history from the lens of human aesthetic expression, encompassing visual arts, architecture, theater, film, and contemporary digital media. Students examine significant creative works, ranging from the foundational masterpieces of ancient civilizations to modern, AI-influenced entertainment forms, placing them within their historical, political, and cultural contexts. By highlighting influential artists and movements, students develop a sophisticated understanding of how the arts interact with historical events, and evolve, challenge power structures, and impact ethical and civic dialogues across our global society.
Global Politics and Power Structures
This course examines the systems, organizations, and processes that shape global power and influence in the 21st century. Students will analyze the roles of governments, multinational corporations, non-governmental organizations, and international bodies in shaping global dynamics, with particular emphasis on how digital technologies and artificial intelligence are transforming governance, political participation, and power structures. Beginning with foundational knowledge of the American political system, the course expands to comparative political analysis and contemporary global challenges. Students will explore resource distribution, policy-making, geopolitical strategy, economic power, and the interplay of culture and ethics in global affairs. Through case studies, computational analysis, debates, and applied research using digital tools and AI technologies, students will gain skills to assess current global events, evaluate algorithmic governance and digital democracy, forecast future trends, and propose evidence-based solutions to ethical challenges in global power hierarchies. The course emphasizes both traditional political science knowledge and innovative applications of data analysis, AI ethics, and digital citizenship in understanding contemporary governance.
Psychology of Business and Decisions
Psychology in Practice
This course provides students with a comprehensive understanding of fundamental psychological principles and their practical applications. Covering key topics such as cognitive processes, behavioral theories, and social psychology, the course offers insights into how psychological concepts are relevant in everyday life. Additionally, students will explore the intersection of psychology and business, learning how psychological principles can be applied to enhance organizational behavior, leadership, marketing, and consumer behavior. Students will develop a well-rounded understanding of psychology and its relevance in both personal and professional contexts.
Sociology and Group Dynamics in the Age of Technology
This course provides students with a comprehensive overview of sociology, exploring the fundamental concepts, theories, and research methods used to understand human society. Students will examine key topics such as social structures, institutions, culture, and socialization, gaining insights into how societies are organized and how individuals interact within them. Additionally, the course will delve into the dynamics of groups and organizations, highlighting the relevance of sociological principles in business and everyday life. Special emphasis will be placed on the impact of technology and artificial intelligence (AI) on social interactions, group dynamics, and organizational behavior. Students will learn how technological advancements and AI influence behavior, decision-making, and leadership in various contexts. By the end of the course, students will be equipped with the knowledge and skills to apply sociological insights and technological tools to real-world situations.
Behavioral Economics and Data
This course provides students with a comprehensive understanding of the core concepts of behavioral economics and the role of data in analyzing and visualizing human behavior. Students will explore how psychological factors and cognitive biases influence economic decision-making, challenging traditional economic theories. The course will cover key topics such as heuristics, prospect theory, and nudging, illustrating how these concepts can be applied to real-world scenarios. Additionally, students will learn how to collect, analyze, and visualize data to explain and predict behavioral patterns. Through lectures, case studies, and hands-on projects, students will develop the skills to use data-driven insights to motivate and influence human behavior effectively.
No application fee. No waiting. Just truly flexible education.
Understanding educational costs: A comparison
Radically affordable college is possible
At Newstate University, we've redesigned higher education pricing to make quality education accessible. We have the technology. We can rebuild it.
When evaluating higher education options, cost is a critical factor for working adults. Traditional and online universities structure their pricing in different ways, making it important to understand the various models. Newstate University combines competency-based education with a subscription pricing model:
- $300 monthly subscription ($3,600 annually, start, pause, or stop anytime)
- No additional fees
- Start any day of the year
- Progress at your own pace, accelerate with credit for prior learning and credentials
- No additional costs for course materials and resources
- Built in career networking
We build Newstate University because it's time. Higher education should be relevant, valuable, and affordable. It should be human. It should be debt-free.
There are others in the space of adult education. Those other degrees are on average 4x the cost of a degree from Newstate University (compare to a yearly average tuition cost of $8,300 annually at Western Governors University1, and $10,260 at Southern New Hampshire University2).
Our university is different.
We have built our university on a modern tech stack, for today's students and today's needs. Expert faculty, high-quality learning in a hyper-convenient format. Where you earn certificates on your way to a degree. Or come for a single certificate.
Come future-proof your career for the AI economy. This is the smarter way to college.
Business & AI—the future starts here!
This program is designed for ambitious professionals ready to lead, innovate, and thrive in the evolving world of AI-powered business!
✅ Master essential business & AI skills for leadership success
✅ Gain hands-on experience with tools like Asana, Miro, Jira, Aha, QuickBooks, and PowerBI
✅ Learn powerful frameworks like SWOT, Lean Six Sigma, and strategic planning
🔥 Prepare for leadership roles in an AI-driven era
📊 Leverage AI to optimize business strategies
🎯 Shape the future of business with cutting-edge insight
Come join our movement. The smarter way to college.

Forget outdated business degrees
With Newstate University, you won’t waste time on unnecessary coursework. 🚀 Instead, you’ll gain real-world AI and business skills that employers actually want—ensuring you’re ready to lead and innovate in today’s dynamic job market.

Get the AI edge
✔ Gain AI-driven business skills that make you invaluable to employers 🚀.
✔ Built-in career networking on LinkedIn—skip outdated discussion boards and connect where it matters 🔥
Frequently asked questions
What is Newstate University?
Newstate University is the nation's first AI-founded, AI-focused university, designed to future-proof your career for the AI economy. Working with world-class faculty with relevant real-world experience, we offer radically affordable programs that integrate artificial intelligence across all disciplines, including Business, Customer Experience, Marketing, Product Management, and Project Management.
How much does it cost to attend?
We offer a revolutionary subscription model of just $300 per month—no hidden fees, no textbook costs, no surprise charges. This radical affordability is possible because we built our university for today's digital world, not yesterday's expensive infrastructure.
When can I start my program?
You can start any day! We've eliminated traditional semester schedules. Apply, get accepted, and begin learning all in one day through our innovative same-day enrollment process.
What makes Newstate University different?
We're built specifically for today's AI economy, not decades-old educational models. Every program integrates practical AI skills, offers immediate career relevance, and delivers flexible, competency-based learning at a fraction of traditional college costs.
What programs do you offer?
We offer certificates and degrees in high-demand fields including Business and AI, Customer Experience (CX), Marketing, Product Management, and Project Management. Each program is designed to build practical skills for today's AI-driven workplace.
Who designed your programs?
Our programs are created with faculty who have years of experience across higher education institutions, from research-intensive flagships to community colleges to corporate training. Our faculty also have real-world experience in their subject areas - working and consulting in their fields.
How does the learning experience work?
Our programs combine self-paced, competency-based learning with practical projects and real-world applications. You'll learn both about AI and with AI, building a portfolio of work while mastering essential skills. And yes, you'll have real human faculty! You'll also have on-demand support from an AI coach.
Are the credentials stackable?
Yes! Our certificates stack into larger credentials and degrees, allowing you to build your education progressively while earning valuable credentials along the way.
What career support do you provide?
We integrate career development throughout our programs, including professional networking opportunities, portfolio building, and practical skills that employers need right now. We help you build your network right on LinkedIn!
How do you integrate AI into the curriculum?
AI isn't just a subject we teach—it's woven into every program we offer. You'll learn to use AI tools effectively while developing the critical thinking and practical skills needed for the AI economy.
Who are your faculty?
Our programs are taught by industry practitioners and AI experts who bring real-world experience directly to your learning experience. They understand both traditional excellence and tomorrow's opportunities.
What makes your model "radically affordable"?
By building our university from scratch for today's digital world, we've eliminated expensive legacy systems, bloated administrative costs, and unnecessary overhead. This allows us to offer high-quality education at just $300 per month—making college actually affordable.
