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CX and Marketing Specialist

This 3-course certificate equips you to lead at every stage of the customer journey 

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CX and Marketing Specialist

Master customer experience. Elevate your marketing. Drive more sales.

Great businesses don’t just make products—they build loyalty 🤝. This certificate gives you the skills to deliver standout customer experiences, execute winning marketing strategies, and close more sales 💼 across B2C and B2B channels.

You’ll learn how to map the customer journey 🗺️, design and analyze digital campaigns, and apply real-world sales techniques to drive growth and retention. Whether you're building a brand or supporting one, this program prepares you to create customer-first strategies that work. 🎯

Just the facts

3
Courses in the program
$300
A month tuition subscription
4
Months estimated time to completion
✔
Stacks into a degree

The smarter way to college.

Start smart. Keep going.

Customer Experience Fundamentals

📍 Learn how to design and improve the full customer journey using CX strategies, journey mapping, and key metrics like CES, NPS, and satisfaction scoring 📊.

Digital Marketing Fundamentals

🚀 Master the essentials of campaign creation across social, search, display, and video. Learn A/B testing, analytics, segmentation, and how to work toward platform certifications 🏅.

B2B & B2C Sales

💼 Build fluency in both business and consumer sales strategies. Learn how to pitch, negotiate, manage customer relationships with CRM tools 🧰, and align your sales efforts with buying behaviors.


CX Fundamentals

Customer Experience Fundamentals

🌟 Design Experiences That Keep Customers Coming Back

Customer Experience (CX) is more than just meeting expectations—it's about sparking emotional connections 💖, inspiring brand loyalty 🔁, and delivering service that stands out. This course gives you the strategy, tools, and insight to enhance every step of the customer journey and measure what truly matters.

 

Digital Marketing Fundamentals

Digital Marketing Fundamentals

📊 Create Campaigns That Convert—and Understand Why They Work.

In this course, you’ll craft high-impact digital marketing strategies that drive results. Learn to launch and optimize campaigns across Google Ads, Meta, email, display, and video. You’ll track ROI, test creatives, and prepare for platform certifications 🏅—giving you the skills to market smarter and grow faster.

B2B and B2C Sales

B2B & B2C Sales

🤝 Sell Strategically. Build Relationships That Drive Revenue.

Sales success isn’t just about what you say—it’s about understanding how people buy. This course prepares you to lead sales conversations, tailor your messaging, and use CRM tools to deepen relationships. Learn what works in B2C retail, B2B partnerships, and everything in between 💼.

Frequently asked questions

Why this certificate matters

📈 Equips you with in-demand marketing, sales, and CX skills
🛠️ Built around practical tools like CRM platforms, KPIs, and campaign metrics
🎓 Prepares you for certification opportunities and performance-based marketing roles
📚 Fully stackable into your Newstate U degree
💻 100% online, flexible, and just $300/month

🔁 Create Experiences That Convert—Now and Later
 This certificate sets you up to lead the customer journey, from the first click to the final sale—and to build momentum that stacks into your degree and long-term goals.

 

Customer Experience Fundamentals

 

🌟 Design Experiences That Keep People Coming Back
Customer Experience (CX) is about more than satisfaction—it’s about emotional connection, brand loyalty, and meaningful service. This course gives you the strategy, tools, and insight to improve every step of the customer journey and measure what matters.

✨ What You’ll Learn:
📌 The difference between CX, UX, and product experience
🗺️ Customer journey mapping and service design techniques
📊 CX metrics: CES, NPS, and customer satisfaction scoring
🔧 Tools for evaluating and improving customer touchpoints

🎯 Perfect For:
Marketing pros, service designers, and customer-facing leaders who want to turn good service into lasting impact.

 

 

Digital Marketing Fundamentals

🚀 Create Campaigns That Convert—and Know Why They Work
In this course, you’ll develop digital marketing strategies that perform. Learn how to launch and optimize campaignsusing tools like Google Ads, Meta platforms, email, display, and video. Track ROI, test your creatives, and prepare for platform certifications.

✨ What You’ll Learn:
🌐 Organic and paid media strategies (SEO, SEM, social, email)
🎯 Audience targeting, segmentation, and customer journey alignment
📊 Measurement tools for campaign performance and ROI
🧪 A/B testing, retargeting, and creative optimization techniques

🎯 Perfect For:
Entrepreneurs, digital marketers, freelancers, and anyone growing an online presence or brand.

B2B & B2C Sales

🤝 Sell Strategically. Build Relationships That Drive Revenue
Sales success isn’t just about what you say—it’s about understanding how people buy 🧠. This course prepares you to lead sales conversations, tailor your messaging, and use CRM tools to deepen relationships. Learn what works in B2C retail, B2B partnerships, and everything in between.

✨ What You’ll Learn:
🔄 Differences between B2B and B2C sales models
📞 The full sales cycle: lead generation, pitching, objection handling, and closing
🧰 CRM system usage for customer tracking and automation
📊 Metrics-driven sales performance and retention strategies

🎯 Perfect For:
Account managers, retail and service professionals, and marketers who want to improve conversion and retentionthrough better sales strategy.

Why choose Newstate University?

🚀 At Newstate University, we break away from outdated traditions to deliver education that’s truly designed for the modern professional 💼.

✅ We offer flexible, stackable programs that let you build the skills you need as you go, saving you time ⏳ while aligning directly with your career goals 🎯.

🤖 Newstate is all about practical, real-world learning—no filler, no fluff—just cutting-edge tools, innovative approaches like AI integration, and credentials that actually make a difference in today’s workforce 📈.

💡 It’s the perfect choice for those who want to future-proof their career without wasting a second ⏰ or a dollar 💰. In other words, it’s the perfect choice for you!