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Digital Marketing & Customer Experience Expert

This 3-course certificate fuses behavioral science, design, and marketing tech to help you lead modern customer experience strategy 🚀.

Apply today - AI is moving fast!

Create personalized experiences that drive loyalty and ROI

Blend Behavioral Science, Design Thinking & Data-Driven Marketing for Powerful CX

This advanced certificate helps you design customer experiences that don’t just delight—but drive results 🚀. You’ll learn how to apply behavioral psychology, design thinking, and advanced CRM tools 🤖 to create highly personalized, performance-focused campaigns.

From AI-enhanced marketing strategies to loyalty-building CX systems 💡, you’ll graduate equipped to influence customer behavior, measure what matters, and drive growth that lasts 📈.

Just the facts

3
Courses in the program
$300
A month tuition subscription
4
Months estimated time to completion
✔
Stacks into a degree

The smarter way to college.

Start smart. Keep going.

Nudge Theory and Analysis

Use behavioral science and AI to shape decision-making, build engagement, and design experiences that gently guide users toward action 🎯.

Advanced CX and Design Thinking

Map customer journeys, uncover user insights, and build experiences that create loyalty. Apply usability testing and innovation strategies that adapt with evolving expectations 🔄.

Advanced CRM and Data-Driven Marketing Tools

Leverage CRM systems and automation tools to personalize touchpoints, build audience segments, and measure ROI using KPIs like CLV, churn, and conversion 📈.


Nudge Theory and Analysis

🧠 Behavioral Science Meets Experience Design

Influence with intention. In this course, you’ll learn how subtle design changes—nudges—can drive better customer behavior and outcomes. You’ll apply behavioral theory, work with AI personalization tools 🤖, and explore ethical frameworks to guide real-world decisions.

Advanced CX and Design Thinking

🎨 Innovate CX With Empathy, Data, and Creativity

💡 Customers don’t just remember what you do—they remember how you make them feel. This course shows you how to design for emotion and impact. You’ll dive into advanced journey mapping, build personas, create service blueprints, and use feedback loops 🔁 to rethink and improve customer experiences across every channel.

Advanced CRM and Data-Driven Marketing Tools

📊 Automate Campaigns. Personalize Every Touchpoint. Drive ROI.

📊 In this course, you’ll get hands-on with CRM systems, segmentation tools, and automation workflows to build marketing strategies that are smart, efficient, and laser-focused. You’ll learn how to use data to make better decisions, keep customers coming back, and boost their lifetime value.

 

Frequently asked questions

Why this certificate matters

This certificate helps you move beyond strategy and into systems that work ⚙️. You’ll craft experiences that feel seamless ✨—while driving measurable results 📈 across every stage of the customer journey 🗺️.

✅ Combines psychology, AI 🤖, design thinking 🎨, and marketing analytics 📊
🧠 Built for CX strategists, digital marketers, and innovation teams
🛠️ Includes tools for customer journey design, personalization, and data tracking
🎓 Fully stackable toward your Newstate U degree
💻 100% online, flexible, and just $300/month 💵

Nudge Theory and Analysis

🌟 Behavioral Science Meets Experience Design 🌟
Influence with intention. In this course, you’ll learn how subtle design changes—nudges—can drive better customer behavior and outcomes 🎯. You’ll apply behavioral theory, work with AI personalization tools 🤖, and explore ethical frameworks ⚖️ to guide real-world decisions.

✨ What You’ll Learn:
📚 Core principles of nudge theory in business and UX
🤖 AI-driven personalization of digital experiences
🎯 Designing, testing, and evaluating nudge strategies
📊 Data analysis and success metrics for behavior-driven interventions
⚖️ Ethical frameworks and unintended consequence analysis

🎯 Perfect For:
Marketers, product designers, and CX professionals looking to enhance engagement and improve customer decisions—without hard sells.

Advanced CX and Design Thinking

💰 Advanced CX and Design Thinking
Innovate CX With Empathy, Data, and Creativity
Customers remember how you make them feel—and this course teaches you how to design for that 💡. You’ll use advanced journey mapping, personas, service blueprints, and feedback loops 🔁 to innovate customer interactionsacross every channel.

✨ What You’ll Learn:
🗺️ Customer journey mapping and multi-touchpoint design
🧠 Design thinking principles applied to experience innovation
🧪 Usability testing, behavioral data analysis, and rapid iteration
💙 Loyalty-building experiences and personalization strategies
🌐 Integrating digital and in-person CX seamlessly

🎯 Perfect For:
CX leaders, UX professionals, or anyone leading customer-facing innovation projects that demand measurable impact.

Advanced CRM and Data-Driven Marketing Tools

📊 Advanced CRM and Data-Driven Marketing Tools
Automate Campaigns. Personalize Every Touchpoint. Drive ROI.
In this course, you’ll dive into CRM systems, segmentation tools, and automation workflows ⚙️ to build efficient, targeted marketing strategies. Use data to drive decision-making, boost retention, and maximize customer lifetime value 💰.

✨ What You’ll Learn:
🧰 CRM platforms for segmentation, automation, and personalization
📈 Data analysis techniques to evaluate customer behavior
📊 KPIs including CLV, churn, and campaign ROI
📣 Integrated marketing across email, social, and web analytics
💡 Loyalty-building tactics and upsell/cross-sell strategies

🎯 Perfect For:
Marketing ops teams, CRM managers, and revenue-focused leaders aiming to personalize at scale and measure what matters.

 

Why choose Newstate University?

🚀 At Newstate University, we break away from outdated traditions to deliver education that’s truly designed for the modern professional 💼.

✅ We offer flexible, stackable programs that let you build the skills you need as you go, saving you time ⏳ while aligning directly with your career goals 🎯.

🤖 Newstate is all about practical, real-world learning—no filler, no fluff—just cutting-edge tools, innovative approaches like AI integration, and credentials that actually make a difference in today’s workforce 📈.

💡 It’s the perfect choice for those who want to future-proof their career without wasting a second ⏰ or a dollar 💰. In other words, it’s the perfect choice for you!