Get started

Business Foundations Specialist

Whether you’re just getting started or adding business fluency to your existing skillset, this certificate helps you take confident steps forward 💼—with credits that carry forward when you’re ready for more.

Learn more

Build the core skills every career needs

💼 Strong businesses start with strong fundamentals. Whether you're new to business or want to sharpen your skills, this certificate gives you the essential knowledge to lead, market, and make smart economic decisions 📈.

You’ll develop a working understanding of what makes organizations thrive—from team management and market strategy to economic behavior 💰 and business impact.

Just the facts

3
Courses in the program
$300
A month tuition subscription
4
Months estimated time to completion
✔
Stacks into a degree

The smarter way to college.

Start smart. Keep going.

Principles of Management

📊 Learn how to organize, lead, and motivate teams. Explore management structures, leadership styles, and how managers drive results through effective decision-making.

Marketing Analytics

📈 Understand what makes people buy. Learn how to design marketing plans, use the marketing mix (product, price, place, promotion), and evaluate campaign effectiveness.

Economics

💰 Make sense of market dynamics—explore supply and demand, inflation, unemployment, and the forces that drive consumer and business decisions.

Principles of Management

💼 Step into the world of modern management—explore organizational structures, leadership in action, and how managers shape team performance and culture. You’ll also analyze performance, solve problems, and lead ethically for lasting impact.

Marketing Fundamentals

Marketing isn’t just about promotion—it’s about understanding human behavior and delivering value 💡. In this course, you’ll dive into the psychology of the buyer, the strategy behind campaigns, and how to craft messages that move people to act 🎯.

You’ll also analyze real campaigns and build your own plans from the ground up, gaining hands-on experience in turning insights into action 🚀

Economics

💰 Learn how markets work—and why it matters.

From the grocery store to global policy, economics helps you understand the ripple effects of business decisions 🌍.

You’ll study both microeconomics (individual behavior) and macroeconomics (national/international trends) 📊, gaining the ability to apply economic thinking in business scenarios for smarter decision-making.


Frequently asked questions

Why this certificate matters

📊 Master business fundamentals that apply to any role.
🛠️ Gain practical tools like SWOT analysis, marketing plans, and market research.
🚀 Prepare for careers in business, marketing, entrepreneurship, or management.
🎓 Stackable toward your degree at Newstate U, so you can keep building your future.
💻 100% online, fully self-paced—just $300/month

Principles of Management

💼 Lead with Confidence. Manage with Clarity.

Step into the world of modern management and explore organizational structures, leadership in practice, and how managers shape team performance and culture 🚀. You’ll learn to analyze performance, solve problems, and lead ethically, building the skills to make an impact.

📊 What You’ll Learn:

  • Leadership styles and decision-making frameworks
  • Organizational structures and management roles
  • Performance tools like SWOT and Gantt charts
  • Business effectiveness metrics 📈
  • Management in dynamic, team-based environments 👥

🎯 Perfect For: Anyone new to management, preparing to lead a team, or seeking a strong business foundation.

Marketing Fundamentals

📢 Understand the Market. Create What Sells.

Marketing isn’t just about promotion—it’s about understanding human behavior and delivering value 💡. In this course, you’ll dive into the psychology of the buyer, explore the strategy behind campaigns, and master crafting messages that inspire action 🎯.

📊 What You’ll Learn:

  • The marketing mix (product, price, place, promotion)
  • How to segment markets and analyze consumer behavior
  • Tools for building and executing marketing plans
  • Case studies of campaign successes and failures
  • How to measure marketing ROI

🚀 Perfect For: Aspiring marketers, entrepreneurs, and professionals eager to understand how demand is created and sustained.

Economics

This course teaches you how markets work—and why it matters 💰. From the grocery store to global policy, economics helps you understand the ripple effects of business decisions 🌍. You’ll study microeconomics (individual behavior) and macroeconomics (national/international trends), learning to apply economic thinking in business scenarios for smarter strategies.

📊 What You’ll Learn:

  • Supply and demand dynamics and elasticity
  • GDP, inflation, unemployment, and market equilibrium
  • Government policy, taxation, and regulation
  • How to interpret economic data to make smart business moves
  • The role of growth, development, and market forces

🚀 Perfect For: Business professionals, founders, and managers who want to make data-informed decisions and anticipate shifts in the economy.

Why choose Newstate University?

🚀 At Newstate University, we break away from outdated traditions to deliver education that’s truly designed for the modern professional 💼.

✅ We offer flexible, stackable programs that let you build the skills you need as you go, saving you time ⏳ while aligning directly with your career goals 🎯.

🤖 Newstate is all about practical, real-world learning—no filler, no fluff—just cutting-edge tools, innovative approaches like AI integration, and credentials that actually make a difference in today’s workforce 📈.

💡 It’s the perfect choice for those who want to future-proof their career without wasting a second ⏰ or a dollar 💰. In other words, it’s the perfect choice for you!