Student Login

Get started
Get started

CX and Marketing Specialist

This 3-course Professional Development Certificate allows you to step into the future of business with college courses that empower you to understand and apply cutting-edge AI tools.

Apply today
IMAGE UG Cert TalentLMS CX and Marketing Specialist PD Cert 7-29-26

Just the facts

3
College credit-earning courses in the program
$300
Per month Professional Development Certificate subscription
4
Months estimated time to completion
✔
Can be applied to a future degree through transfer credit evaluation

Master customer experience. Elevate your marketing. Drive more sales.

Great businesses don’t just make products—they build loyalty 🤝. This Professional Development Certificate gives you the skills to deliver standout customer experiences, execute winning marketing strategies, and close more sales 💼 across B2C and B2B channels.

You’ll learn how to map the customer journey 🗺️, design and analyze digital campaigns, and apply real-world sales techniques to drive growth and retention. Whether you're building a brand or supporting one, this program prepares you to create customer-first strategies that work. 🎯

AI in Business Specialist

Build your degree, one Professional Development Certificate at a time

Accelerate your career in the AI economy

Professional Development Certificates are the smarter path to skills and college credit—designed to make every step of your learning journey count. Our Professional Development Certificates do not require admission to a degree program: you register as a non-matriculating student. Our flexible, modular approach empowers you to earn industry-relevant credentials, reducing downtime and accelerating career growth.

No more waiting years to prove your progress. With each Professional Development Certificate, you gain tangible, job-ready skills that can later be applied toward a full degree upon successful admission per our university transfer credit policy.

This AI-driven model connects short, focused programs into a seamless pathway, helping you stay ahead in a rapidly evolving workforce.

Apply to our Professional Development Certificate programs, get accepted, and start the same day.

Get started today

No application fee for either our Professional Development Certificates or our degrees. No waiting. Just truly flexible education.

Is a degree for you?

We built it the way you would build it

  • Apply, get accepted, and start the same day. No waiting. No red tape.
  • One course at a time. No electives. You decide your pace.
  • Network. Talk with faculty. Get ahead.
Get started on your program
Start any day. Progress at your pace. One course at a time. Mobile. Modern. Learn from faculty. Network online. Earn certificates on the way to your degree.

The smarter way to college.

Start smart. Keep going.

Customer Experience Fundamentals

📍 Learn how to design and improve the full customer journey using CX strategies, journey mapping, and key metrics like CES, NPS, and satisfaction scoring 📊.

Digital Marketing Fundamentals

🚀 Master the essentials of campaign creation across social, search, display, and video. Learn A/B testing, analytics, segmentation, and how to work toward platform certifications 🏅.

B2B & B2C Sales

💼 Build fluency in both business and consumer sales strategies. Learn how to pitch, negotiate, manage customer relationships with CRM tools 🧰, and align your sales efforts with buying behaviors.


CX Fundamentals

Customer Experience Fundamentals

🌟 Design Experiences That Keep Customers Coming Back

Customer Experience (CX) is more than just meeting expectations—it's about sparking emotional connections 💖, inspiring brand loyalty 🔁, and delivering service that stands out. This course gives you the strategy, tools, and insight to enhance every step of the customer journey and measure what truly matters.

 

Digital Marketing Fundamentals

Digital Marketing Fundamentals

📊 Create Campaigns That Convert—and Understand Why They Work.

In this course, you’ll craft high-impact digital marketing strategies that drive results. Learn to launch and optimize campaigns across Google Ads, Meta, email, display, and video. You’ll track ROI, test creatives, and prepare for platform certifications 🏅—giving you the skills to market smarter and grow faster.

B2B and B2C Sales

B2B & B2C Sales

🤝 Sell Strategically. Build Relationships That Drive Revenue.

Sales success isn’t just about what you say—it’s about understanding how people buy. This course prepares you to lead sales conversations, tailor your messaging, and use CRM tools to deepen relationships. Learn what works in B2C retail, B2B partnerships, and everything in between 💼.

Frequently asked questions

Why this Professional Development Certificate matters

✅ Practical and immediately applicable in AI, ML, and Data💼✨
📊 Covers essential generative AI tools like ChatGPT, Gemini and more. 🚀
👥 Designed for a comprehensive introduction that will prepare you for AI-related work in business💡
💻 Fully online. Ready for a degree later? Transfer those college credits in (upon admission) towards your degree 🎓📈
💲 $300/month and paced around your schedule 

Customer Experience Fundamentals

 

🌟 Design Experiences That Keep People Coming Back
Customer Experience (CX) is about more than satisfaction—it’s about emotional connection, brand loyalty, and meaningful service. This course gives you the strategy, tools, and insight to improve every step of the customer journey and measure what matters.

✨ What You’ll Learn:
📌 The difference between CX, UX, and product experience
🗺️ Customer journey mapping and service design techniques
📊 CX metrics: CES, NPS, and customer satisfaction scoring
🔧 Tools for evaluating and improving customer touchpoints

🎯 Perfect For:
Marketing pros, service designers, and customer-facing leaders who want to turn good service into lasting impact.

 

 

Digital Marketing Fundamentals

🚀 Create Campaigns That Convert—and Know Why They Work
In this course, you’ll develop digital marketing strategies that perform. Learn how to launch and optimize campaignsusing tools like Google Ads, Meta platforms, email, display, and video. Track ROI, test your creatives, and prepare for platform certifications.

✨ What You’ll Learn:
🌐 Organic and paid media strategies (SEO, SEM, social, email)
🎯 Audience targeting, segmentation, and customer journey alignment
📊 Measurement tools for campaign performance and ROI
🧪 A/B testing, retargeting, and creative optimization techniques

🎯 Perfect For:
Entrepreneurs, digital marketers, freelancers, and anyone growing an online presence or brand.

B2B & B2C Sales

🤝 Sell Strategically. Build Relationships That Drive Revenue
Sales success isn’t just about what you say—it’s about understanding how people buy 🧠. This course prepares you to lead sales conversations, tailor your messaging, and use CRM tools to deepen relationships. Learn what works in B2C retail, B2B partnerships, and everything in between.

✨ What You’ll Learn:
🔄 Differences between B2B and B2C sales models
📞 The full sales cycle: lead generation, pitching, objection handling, and closing
🧰 CRM system usage for customer tracking and automation
📊 Metrics-driven sales performance and retention strategies

🎯 Perfect For:
Account managers, retail and service professionals, and marketers who want to improve conversion and retentionthrough better sales strategy.

Why choose Newstate University?

At Newstate University, we break away from outdated traditions to deliver education that’s truly designed for the modern professional 💼.

✅ We offer flexible programs that let you build the skills you need as you go, saving you time while aligning directly with your career goals.

🤖 Newstate is all about practical, real-world learning—no filler, no fluff—just cutting-edge tools, innovative approaches like AI integration, and credentials that actually make a difference in today’s workforce.

💡 It’s the perfect choice for those who want to future-proof their career without wasting a second or a dollar. In other words, it’s the perfect choice for you!

What is a Professional Development Certificate?

Professional Development Certificates at Newstate University are designed for non-matriculating (aka "not admitted") students to get immediate skills to show to employers.

You can start taking real, for-credit Newstate University courses right away — including courses that count toward a Professional Development Certificate — without first applying to a full degree program. This kind of flexible, pay-as-you-go path into credit-bearing coursework is common at universities today. As a non-matriculating student, you can take up to 18 credits this way. If you later decide to apply to and are admitted to a Newstate University degree program via our standard enrollment process and criteria, the credits you've already earned will be reviewed and will be counted towards your degree in alignment with our standard credit evaluation process.