Business Analytics and Strategic Marketing
This 2-course Executive Professional Development Certificate allows you to step into the future of business with college courses that empower you to understand and apply cutting-edge AI tools.
Make every campaign count. Back every decision with data.
This Executive Professional Development Certificate arms you with next-gen digital marketing tactics and easy-to-use statistical analysis skills 📊 — so you can lead with data-driven precision.
Dive into essential marketing principles, leveraging AI 🤖 and analytics 📈 to craft optimized campaigns that drive engagement and boost ROI.
Gain skills in forecasting and data application to unlock strategic insights across finance, operations, and management 👥.
Just the facts
2
College credit-earning courses in the program
$300
Per month Executive Professional Development Certificate subscription
3
Months estimated time to completion
✔
Can be applied to a future degree through transfer credit evaluation
Why get an Executive Professional Development Certificate in AI at Newstate University?
Program Overview
Whether you want to drive AI innovation, implement intelligent automation, or transform business operations through AI, the Business Analytics and Strategic Marketing Executive Professional Development Certificate may be right for you. Our program integrates practical AI applications with strategic business implementation, preparing you to leverage artificial intelligence for immediate impact in your organization. This Executive Professional Development Certificate is for anyone wanting to get started with AI in a structured, common sense way.
You also earn college credit for each course in this Executive Professional Development Certificate as a non-matriculating professional development student. If you decide to subsequently apply to a degree program at Newstate U, credits can be transferred to your degree program upon admission, per our university transfer credit policy.
Students need to have a minimum of a Bachelor's degree in order to enroll in this Executive Professional Development Certificate.
What you'll learn
- AI fundamentals and machine learning basics
- Natural language processing and computer vision
- Big data applications and analysis
- Intelligent automation implementation
- Dataset management and analysis
- Ethical AI deployment
- Strategic AI integration
- Business innovation through AI
Build your degree, one executive professional development certificate at a time
Accelerate your career in the AI economy
Executive Professional Development Certificates are the smarter path to skills and college credit—designed to make every step of your learning journey count. Our Executive Professional Development Certificates do not require admission to a degree program: you register as a non-matriculating student. Our flexible, modular approach empowers you to earn industry-relevant credentials, reducing downtime and accelerating career growth.
No more waiting years to prove your progress. With each Executive Professional Development Certificate, you gain tangible, job-ready skills that can later be applied toward a full degree upon successful admission per our university transfer credit policy.
This AI-driven model connects short, focused programs into a seamless pathway, helping you stay ahead in a rapidly evolving workforce.
No application fee for either our Executive Professional Development Certificates or our degrees. No waiting. Just truly flexible education.
Is a degree for you?
We built it the way you would build it
- Apply, get accepted, and start the same day. No waiting. No red tape.
- One course at a time. No electives. You decide your pace.
- Network. Talk with faculty. Get ahead.
%20(1).png?width=650&height=488&name=What%20to%20Expect%20at%20Newstate%20U%20(400%20x%20300%20px)%20(1).png "Start any day. Progress at your pace. One course at a time. Mobile. Modern. Learn from faculty. Network online. Earn certificates on the way to your degree.")
Courses and Curriculum
AI Executive Professional Development Certificates for future-ready business innovators
If you're ready to leverage AI for business innovation, Newstate University's Business Analytics and Strategic Marketing Executive Professional Development Certificate can help you achieve your goals.
This Executive Professional Development Certificate program intentionally integrates hands-on AI practice with strategic business applications, helping you gain the skills to drive innovation and growth through practical experience with AI tools, datasets, and automation solutions. The curriculum is designed for immediate application, allowing you to solve real-world business challenges using cutting-edge AI technologies.
This Executive Professional Development Certificate is for both beginners and experienced professionals. Accelerate your learning if you have previous skills with our unique competency-based model.
Students need to have a minimum of a Bachelor's degree in order to enroll in this Executive Professional Development Certificate.
The smarter way to college.
Start smart. Keep going.
Marketing Strategy for Business Growth
Master modern marketing strategies 📊 by using real data, AI tools, and advanced targeting to boost engagement, track ROI, and scale impactful SEO, PPC, and content marketing campaigns.
Statistics for Business Decisions
Sharpen your decision-making skills 📈 by using probability, regression, forecasting, and experimental design to turn real-world data into clear insights that drive business decisions and influence stakeholders 🧠.
Marketing Strategy for Business Growth
Design campaigns that work. Align marketing with strategy.
In this course, you’ll learn how to build modern marketing strategies using real data, AI-powered tools 🤖, and advanced targeting. From SEO to PPC to content marketing, you’ll discover how to boost engagement, track your ROI 📊, and scale campaigns that actually hit your business goals.
Statistics for Business Decisions
Analyze smarter. Predict better. Lead with evidence.
This course helps you tackle business problems using tools like probability, regression, forecasting, and experimental design. You’ll work with real-world data 📂 to test ideas, make smarter decisions, and share insights that drive results and influence stakeholders 📣.
Come join our movement. The smarter way to college.
Frequently asked questions
Why this Executive Professional Development Certificate matters
✅ Practical and immediately applicable in AI, ML, and Data💼✨
📊 Covers essential generative AI tools like ChatGPT, Gemini and more. 🚀
👥 Designed for a comprehensive introduction that will prepare you for AI-related work in business💡
💻 Fully online. Ready for a degree later? Transfer those college credits in (upon admission) towards your degree 🎓📈
💲 $300/month and paced around your schedule
Marketing Strategy for Business Growth
In this course, you’ll develop modern marketing strategies using real data, AI optimization tools, and advanced targeting. From SEO to PPC to content marketing, you’ll learn how to drive engagement, measure ROI, and scale campaigns that meet business goals 🚀.
✨ What You’ll Learn:
📢 Building organic and paid marketing strategies
📱 SEO, social media, content, and advertising planning
🤖 AI-driven personalization and targeting
👥 Segmenting audiences and improving conversion rates
📈 Analyzing performance and marketing KPIs
🎯 Perfect For:
Digital marketers, brand strategists, and growth leaders who want every dollar and decision to deliver impact.
Statistics for Business Decisions
This course builds your ability to solve business problems using probability, regression, forecasting, and experimental design. You’ll use real-world data 📂 to test assumptions, guide decisions, and communicate insights that influence stakeholders and outcomes 📣.
What You’ll Learn:
📏 Descriptive and inferential statistics for business
📉 Regression modeling and forecasting techniques
🎲 Probability theory and hypothesis testing
🧪 Experimental design for marketing and operations
🗣️ Communicating statistical insights to decision-makers
Perfect For:
Marketing professionals, analysts, and operations leaders who need to turn data into confident, strategic action.
Why choose Newstate University?
At Newstate University, we break away from outdated traditions to deliver education that’s truly designed for the modern professional 💼.
✅ We offer flexible programs that let you build the skills you need as you go, saving you time while aligning directly with your career goals.
🤖 Newstate is all about practical, real-world learning—no filler, no fluff—just cutting-edge tools, innovative approaches like AI integration, and credentials that actually make a difference in today’s workforce.
💡 It’s the perfect choice for those who want to future-proof their career without wasting a second or a dollar. In other words, it’s the perfect choice for you!
What is Newstate University’s accreditation status and where is it authorized to grant degrees?
Newstate University is accredited by the International Education Accreditation Commission (IEAC) and is officially registered as a postsecondary institution under Utah law. The university is authorized to confer degrees and college credit in:
- Utah,
- Arizona,
- Colorado,
- Florida,
- Hawaii,
- Louisiana,
- Ohio,
- South Carolina, and
- Tennessee.
What is an Executive Professional Development Certificate?
Executive Professional Development Certificates at Newstate University are designed for non-matriculating (aka "not admitted") students to get immediate skills to show to employers.
You can start taking real, for-credit Newstate University courses right away — including courses that count toward a Executive Professional Development Certificate — without first applying to a full degree program. This kind of flexible, pay-as-you-go path into credit-bearing coursework is common at universities today. As a non-matriculating student, you can take up to 18 credits this way. If you later decide to apply to and are admitted to a Newstate University degree program via our standard enrollment process and criteria, the credits you've already earned will be reviewed and will be counted towards your degree in alignment with our standard credit evaluation process.