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Business is about AI

The essential guide to business skills

Master the new foundation of business and integrated AI

This guide provides a comprehensive overview of Applied AI—the use of Artificial Intelligence and Machine Learning (ML) to drive practical business value, automate decision-making, and create new revenue streams. Applied AI is the skill set that solves problems for the future-ready enterprise.

What are applied business skills?

Applied Business Skills is the discipline of taking foundational business strategies and integrating them directly with data, technology, and customer insights to achieve specific, measurable outcomes. It focuses on the application and implementation of business strategies, not just the theoretical concepts.

Applied business skills focus on:

  • Customer Experience (CX) Enhancement: Designing seamless customer journeys, using data to personalize interactions, and implementing instant support tools.
  • Strategic Project Delivery: Utilizing agile methodologies and digital tools to manage complex projects, ensuring on-time delivery and alignment with strategic business goals.
  • Data-Driven Product Management: Using market data and user feedback to define product vision, prioritize features, and manage the entire product lifecycle from ideation to launch.
  • Automation of Knowledge Work: Leveraging tools for automated content creation, report summarization, and data processing to free up talent for high-value tasks.

In the modern era, business value comes from people who can translate strategic capabilities into simple, profitable solutions.

High-growth careers and salaries in Applied Business

Applied Business Skills are commanding premium salaries across all industries because they directly impact efficiency and revenue. A credential in this domain positions you as the critical bridge between strategy, customers, and business results.

Newstate U also offers specializations in these areas: CX, Product Management, and  Project Management.

Human Resources Manager

Plans, coordinates, and directs the administrative functions of an organization, overseeing recruiting, training, compensation, and employee relations

Average Annual Salary: $140,030

General and Operations Manager

Directs and coordinates the operations of a company or public organization; overseeing broad business functions

Average Annual Salary:
$102,950

Business or Management Analyst

Advises management on strategic solutions to reduce costs, optimize processes, and increase efficiency

Average Annual Salary: 
$95,290

Business Pillar Page 3

Training and Development Manager

Designs and leads employee training programs and organizational development initiatives to enhance workforce skills and knowledge

Average Annual Salary:
$127,090

Living in an AI world

Business, CX, Project, and Product Management in the Real World

Learn how we keep it relevant

These disciplines are no longer silos; they are interconnected and driven by data and technology.

  • Product Management uses CX data to refine the product roadmap and leverages Project Management techniques (like Agile) to execute development.
  • Customer Experience (CX) relies on Data Analysts to uncover trends that support smart business decisions and inform product teams.
  • Project Management provides the structured approach to launch and integrate products and CX initiatives successfully into the business.

Learn more about AI, Business, CX, Project Management and Product Management

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Average salary data from Bureau of Labor Statistics, May 2024.